USING THE PRECONCEIVED NOTION THAT OTTERBOX CASES ARE HEAVY & CHUNKY, we created a campaign to showcase to consumers how far their cases have come.
AD: Marcus Macapinlac | ST: Amna Hayat | CW: Alex Schulze
AD: Marcus Macapinlac | ST: Amna Hayat | CW: Alex Schulze
Social Post
Social Post

Billboard/Subway OOH

Subway OOH
Reel/Short/Tiktok