Art Director - Marcus Macapinlac | COPYWRITER - FRANCES BRUCE | STRATEGIST - SULI
DC's Blue Beetle
An experiential campaign promoting the release of DC's Blue Beetle film. A billboard takeover of Yonge-Dundas Square drives an interactive Scarab Hunt in which participants can scan stickers, leading them to the next clue, learning more about the unconventional superhero along the way.
